Web Specialist

The Web Specialist is charged with supporting the production and implementation of content for the web to advance Belmont University’s brand, spread its mission, support its vision and encourage enrollment/investment. The position works collaboratively with University Marketing Communications colleagues and partners across campus to develop and maintain websites, email communications, online ads and other digital content. Uses analytics and usability testing to make improvements to existing online content and increase online search traffic through search engine optimization. This position works with the members of the Digital Media Team to plan and create engaging, impactful, high-quality digital content through a variety of platforms. In collaboration with University marketing strategy, the Web Specialist will stay abreast of how web content is being consumed and find ways to optimize…